Bellefaire JCB’s Homeless and Missing Youth program provides street outreach, victim services, and emergency host homes to young people in crisis. Amidst the back drop of an impoverished and crime-ridden community, the non-profit launched, Take a Closer Look, a disruptive marketing campaign to bring attention to the challenge of youth homelessness. The campaign received national acclaim with over 10 million video views. Join Bellefaire JCB’s Beth Cohen Pollack, Director of Organizational Advancement, and Karen McHenry, Program Director for Homeless and Missing Youth, in a powerful discussion about raising awareness and taking action as service provider and advocate for this vulnerable population.