Marketing & PR Coordinator

Marketing & Public Relations Coordinator

GroundWorks DanceTheater – Cleveland, Ohio

POSITION: Marketing & Public Relations Coordinator

SALARY: Salary commensurate with experience; health benefits available

REPORTS TO: General Manager

STATUS: Part time; average 20 hours/week; flexible work schedule

APPLICATION DEADLINE:  September 5, 2019

GroundWorks DanceTheater seeks an experienced, self-motivated and creative thinking individual with excellent communication and marketing management skills.

POSITION DESCRIPTION SUMMARY

The Marketing & Public Relations Coordinator is responsible for the planning of all external communications and marketing collaterals, as well as the day-to-day management and oversight of marketing and public relations activities. This person works as part of the GroundWorks team to create engaging content that will reach a wide variety of constituents for performances, community outreach activities, and events.

RESPONSIBILITIES AND DUTIES INCLUDE:

• Work collaboratively with GroundWorks staff to develop marketing campaigns and content to support performances, outreach and fundraising events.
• Website management and maintenance, including creating blog posts, new pages and updates in WordPress website; use Google analytics to assess and drive decisions
• Create/oversee calendar for social media, including design and content for posts on multiple platforms
• Develop schedule for and implementation of digital and regular mail, including e-newsletters and post cards; use segmentation for optimal reach
• Create and implement public relations plan, including writing and distribution of press releases, follow up and pitches with media to secure interviews, and provide info for calendar listings
• Secure ad inventory for paid media, providing copy and ads; manage Google Ad grants
• Manage sales and ticketing around all performances, including single ticket sales, group sales, sponsorships, program ads, merchandise
• Manage photography and video assets

KNOWLEDGE, SKILLS AND ABILITIES INCLUDE:

• 3+ years work experience in nonprofit marketing; arts/dance preferred
• Superb written, verbal and interpersonal communication skills
• Self-reliant and self-motivated
• Experience in cultivating positive working relationships, internally and externally
• Keen attention to detail
• Fluency in Microsoft Office and Social Media platforms (Facebook, Instagram, Twitter)
• Knowledge of WordPress, Photoshop, InDesign, Airtable, or related programs preferred
• Video editing and graphic design recommended

TO APPLY:

Please complete the online application form found HERE, including a link to a resume, cover letter, and work samples.  If you have any questions, please email info@groundworksdance.org with subject line Marketing.