Marketing & PR Coordinator

Posted by GroundWorks DanceTheater ; Posted on 
Jobs - DEADLINE :  
Marketing & PR Coordinator
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Marketing & Public Relations Coordinator

GroundWorks DanceTheater – Cleveland, Ohio

POSITION: Marketing & Public Relations Coordinator

SALARY: Salary commensurate with experience; health benefits available

REPORTS TO: General Manager

STATUS: Part time; average 20 hours/week; flexible work schedule

APPLICATION DEADLINE:  September 5, 2019

GroundWorks DanceTheater seeks an experienced, self-motivated and creative thinking individual with excellent communication and marketing management skills.

POSITION DESCRIPTION SUMMARY

The Marketing & Public Relations Coordinator is responsible for the planning of all external communications and marketing collaterals, as well as the day-to-day management and oversight of marketing and public relations activities. This person works as part of the GroundWorks team to create engaging content that will reach a wide variety of constituents for performances, community outreach activities, and events.

RESPONSIBILITIES AND DUTIES INCLUDE:

  • Work collaboratively with GroundWorks staff to develop marketing campaigns and content to support performances, outreach and fundraising events.
  • Website management and maintenance, including creating blog posts, new pages and updates in WordPress website; use Google analytics to assess and drive decisions
  • Create/oversee calendar for social media, including design and content for posts on multiple platforms
  • Develop schedule for and implementation of digital and regular mail, including e-newsletters and post cards; use segmentation for optimal reach
  • Create and implement public relations plan, including writing and distribution of press releases, follow up and pitches with media to secure interviews, and provide info for calendar listings
  • Secure ad inventory for paid media, providing copy and ads; manage Google Ad grants
  • Manage sales and ticketing around all performances, including single ticket sales, group sales, sponsorships, program ads, merchandise
  • Manage photography and video assets

KNOWLEDGE, SKILLS AND ABILITIES INCLUDE:

  • 3+ years work experience in nonprofit marketing; arts/dance preferred
  • Superb written, verbal and interpersonal communication skills
  • Self-reliant and self-motivated
  • Experience in cultivating positive working relationships, internally and externally
  • Keen attention to detail
  • Fluency in Microsoft Office and Social Media platforms (Facebook, Instagram, Twitter)
  • Knowledge of WordPress, Photoshop, InDesign, Airtable, or related programs preferred
  • Video editing and graphic design recommended

TO APPLY:

Please complete the online application form found HERE, including a link to a resume, cover letter, and work samples.  If you have any questions, please email info@groundworksdance.org with subject line Marketing.


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