Marketing Membership Coordinator Opening

General Summary of Qualities

The Greater Cleveland Aquarium is looking for an enthusiastic, self-motivated, detail-oriented, guest service-focused, conservation-minded, animal-loving, team player. The Marketing Membership Coordinator must be a confident verbal communicator and a solid writer. As a part of the Marketing team, s/he will be asked to contribute to a wide variety of traffic-, revenue- and awareness-driving efforts including, but not limited to, membership, outreach, e-communications, special events and social media. Some evenings, weekends and holidays required.   

Responsibilities

• Manage Passholder program (Aquarium’s annual membership) including but not limited to marketing, customer support, sales, e-communications, renewal notifications, payment processing, surveying, Passholder perks and Passholder appreciation events
• Develop and institute strategies for attracting new, retaining current and re-engaging lapsed Passholders, including promotional events and holiday sales, while constantly looking to improve program’s user-friendliness and value
• Grow, oversee and facilitate Captain NEO Kids’ Club
• Post website updates
• Outline, author and program marketing e-communications
• Lead outreach to broaden Aquarium’s visibility in the community
• Recruit and coordinate Splash Fund marketing interns
• Set and measure goals, tracking and reporting monthly metrics
• Generate/post/coordinate digital content (social media, blogs, videos, etc.)
• Work across departments to support and grow Aquarium reach, attendance, programs and events
• Work with the Director of Marketing to develop and implement an audience development plan
• Support the organization’s attendance, sponsorship, partnership, education and awareness objectives

Requirements

• Maintain a high quality of guest service according to Jacobs Entertainment, Inc. Mission Statement and F.A.S.T. Track Values Statement
• Possess thorough knowledge of applicable company and departmental policies and procedures as well as willingness to learn and follow any policy or procedure that may be introduced
• Adhere to all appearance and uniform standards
• Maintain a positive and professional demeanor during all interactions with guests, fellow employees and vendors
• Accept performance feedback in a professional manner
• Regular attendance to all scheduled shifts, including early mornings, late nights and weekend shifts
• Arrive on-time for all scheduled shifts
• Other duties as assigned

Skills, Education & Interests

• Excellent communication and writing skills

• Experience with database management, photo and video editing software, email programming and/or ticketing software preferred

• Internship or other relevant experience in marketing, membership, group sales, hospitality or related field
• BA in marketing, communications, English or related major preferred

 Equipment, Social Platforms & Software Used

• Microsoft Office, Microsoft Teams, Zoom, KMWare, Adobe, CyberLink PowerDirector, WordPress and Emma
• Facebook, Instagram, YouTube, TikTok, Hootsuite and Linktr.ee
• Digital camera
• iPad and iPhone

To Apply

Greater Cleveland Aquarium is an EOE employer. To be considered for this position, send a resume and cover letter to Samantha Fryberger, Director of Marketing, sfryberger@greaterclevelandaquarium.com. No phone calls, please.