Title: Marketing Coordinator
Job Type: Employee
Job Status: Part-time, hourly, approximately 20-30 hours per week
Reports to: Director of Marketing
The Marketing Coordinator will support the organization’s overall efforts to raise awareness of the Nature Center at Shaker Lakes (NCSL) as one of the region’s top destinations and community resources that enriches people’s lives through environmental and conservation education, innovative programs, and community involvement. In particular, s/he will provide critical support to NCSL’s overall marketing and strategic communications efforts and focus on building and maintaining NCSL’s online presence, including social media maintenance, e-newsletters, website updates, as well as coordinating the development of collateral for distribution to support camps, classes, hikes, facility rentals, gift shop, special events, and other programs as needed. This person will help cultivate the public image and ‘brand’ of the Nature Center, which will ultimately result in helping the organization achieve membership, fundraising, and program attendance goals.
BRANDING & VISUAL IDENTITY
ï Ensure integrity and consistency of NCSL’s visual identity and mission-driven brand is maintained to showcase the NCSL as a high quality and desirable regional attraction with unique and innovative programming that cannot be found elsewhere.
ï Assist in managing the design process, through a third party designer, of promotional materials and collateral such as program flyers, invitations, brochures, quarterly newsletters, rack cards, signage, membership and annual fund appeals, and postcards for display, print and online use.
MARKETING & CONTENT MANAGEMENT
ï Compile, edit and distribute high-quality content for NCSL’s e-newsletter produced monthly through Constant Contact. Manage editorial process.
ï Photograph workshops, events and activities throughout the Nature Center for use in marketing collateral, especially social media, as needed.
ï Update weekly and monthly calendar events in local and online listings alone or with help of intern or volunteers.
ï Prepare in-house collateral and printed materials as needed (e.g. event signage and flyers) as well as content for digital donor wall.
ï Assist with other organization-related projects as needed.
ï Generate and post multi-day content each week for Social Media sites (e.g. Facebook, Twitter, Instagram, Pinterest) that results in increased community engagement and page views as demonstrated through social media and website analytics. Maintain the branded voice of NCSL on social media accounts.
ï BA degree in marketing, communications, journalism or similar.
ï 1-3 years of hands-on experience in for-profit or nonprofit marketing and communications.
ï Excellent written, oral and interpersonal communication skills.
ï High level of integrity and professionalism.
ï Ability to think creatively and strategically, multi-task, meet deadlines, pay attention to detail and follow-through.
ï Ability to excel in a highly-collaborative environment as well as independently.
ï Proven ability to manage projects requiring multi-disciplinary input and to meet deadlines.
ï Excellent organizational skills and attention to detail.
ï Proficiency with Microsoft Office, specifically Word, Excel, and PowerPoint.
ï Proven experience with Constant Contact or similar program establishing email content distribution program growth.
ï Demonstrated proficiency with WordPress, including responsive web design and plug-ins, together with basic HTML knowledge.
ï Basic familiarity with design software, including Illustrator, InDesign and Photoshop.
Compensation: Commensurate with experience, qualifications and organizational salary structure; includes some benefits; progressive work environment; opportunities for professional development.
Start Date: January 2018, or as soon as possible.
Subject Line: “Marketing Coordinator” followed by your first and last name
Include: Cover letter, resume, and a recent work sample that showcases your ability to write and/or design basic marketing communications.
DEADLINE: Friday, December 21, 2018, or until filled.
Posted: December 3, 2018
The Nature Center at Shaker Lakes is an equal opportunity employer
committed to diversity at all levels.
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