Director of Marketing and Communications

The Director of Marketing and Communications is responsible for managing all communication activities for the Center for Arts-Inspired Learning (CAL), with the goal of raising awareness for CAL to impact the programmatic and fundraising activities. The efforts are to be coordinated with the annual and long-term organizational goals of the Board of Directors. S/he/they act as the primary liaison and spokesperson for CAL to the media and is responsible for designing and implementing all efforts to introduce, publicize, and establish relationships within the community with the goal expanding the mission of CAL. S/he/they reports directly to the President & CEO. Position is full time.

RESPONSIBILITIES

• Implement a strategic program that informs the public of the mission and services of CAL and increases general awareness for CAL, with an emphasis on social media and media relations.
• Assures that all aspects of public image of CAL are creatively, professionally and consistently presented, insuring a branding of CAL that is appropriate to its goals and objectives.
• Work with the Marketing and Fundraising Committee of the Board to develop and implement new marketing strategies and techniques.
• Develop an annual and long-term marketing communications plan that includes digital (web, email, social), public relations, and print channels.
• Work with the Education Department to ensure that annual program goals for earned income and contributed income programming are met.
• Work with the Development Department to ensure that annual individual and corporate fundraising goals are met.
• Strategize with development director/special events volunteers on fundraising events and other community events, to increase attendance and support.
• Execute the design, production and writing of all promotional materials/content, including press releases, brochures, program guide, newsletters, website, social media, email, etc.
• Ensure that appropriate photo and video assets are available for promotional materials.
• Conduct market research as needed.
• Manage the day-to-day operations of marketing/PR.
• Recruit and coordinate volunteers to achieve goals of marketing strategy.
• Cultivate relationships with members of the media community.
• Coordinate Marketing and Fundraising Committee meetings with the director of development.
• Other duties and tasks as needed.

QUALIFICATIONS

• Minimum of Bachelor’s degree
• Strong leadership, communication and organizational skills. Strong analytical abilities.
• 5+ years PR/Communications/Marketing or related experience preferred
• Familiarity with Adobe Creative Cloud and Wordpress a plus.
• Strong leadership, written and verbal communication, organizational, problem-solving, and teamwork skills.
• Enthusiastic, high energy individual; someone who takes initiative, is creative.
• Effective public speaking and presentation skills.
• Passion for and commitment to the mission of the Center for Arts-Inspired Learning.
• Outgoing nature and willingness to engage directly with stakeholders to support the fundraising efforts of Board and staff.

COMPENSATION

Salary will be commensurate with experience. Excellent benefits including medical insurance, disability insurance, 403 b retirement plan, vacation and sick time.

TO APPLY

Submit a resume and cover letter.

CAL is an equal opportunity employer
Center for Arts-Inspired Learning believes that one of its greatest strengths is the rich diversity of its staff.

We provide equal employment opportunity without regard to race, color, creed, gender and gender identity or expression, age, mental or physical disability, medical condition, including pregnancy and childbirth, religion, national origin, marital status, sexual orientation, ancestry, genetic information, political belief or activity, veteran or military discharge status, or any other basis protected by local, state or federal law and regulations under Title VII.

The policy applies to all employment practices, including but not limited to recruitment, hiring, training and development, promotion, transfer, termination, layoff, compensation, benefits, social and recreational programs, and all other conditions and privileges of employment in accordance with applicable federal, state, and local laws.

All employees have the right to work in a workplace that is free of discrimination. Any person who believes they have been subjected to discrimination of any kind should contact their immediate supervisor. All complaints will be thoroughly investigated and any person violating this policy may be subject to disciplinary action up to and including termination. The law prohibits retaliation against any employee for reporting discrimination or perceived discrimination, or for participating in an investigation of incidents of discrimination or perceived discrimination.